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Archive for the Web Marketing Category

Pinterest Benefits

Pinterest Benefits

There is no doubt that Facebook and Twitter are the most popular social media sites. These have been here for quite long and have made their mark ever since. However, there is another social networking site that is gaining momentum and has already seen an explosive growth. Ever since Pinterest has been introduced, it has become the talk of the digital marketing world. What sets it apart from other networking sites is that it is […]

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PPC – Pay Per Click

PPC - Pay Per Click

Compared with the many problems and revenue risks associated with traditional banner advertisements on different websites, PPC or ‘pay-per-click’ advertisements do offer a far better alternative. For new websites still struggling to get higher SEO rankings and web visitors quickly there is no better way to get really targeted web visitors’ traffic than through these proven pay-for-performance keyword ads in popular search engines. If you are not clear on what PPC ads are, these are […]

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Flash Websites do More Harm than Good!

Flash Websites do More Harm than Good!

Flash is no doubt an extremely powerful internet technology with a high level of brand-visual impact. However its impact is only visual, as Google crawlers do not index these flash elements. Today most Flash components are widely misused in web-design. Flash still carries many unresolved problems viz. website usability and poor SEO results. And it is these flaws that greatly reduce the ROI of flash based websites. Flash components on websites look cool, are fun, […]

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Facebook Marketing Good for Small Business

Facebook Marketing Good for Small Business

If yours is small business what are the things you exactly take care of? Capital generation and cost cutting. There are several other things like marketing which you need to take care of but everything comes out as an extension to the fact that you have to make people aware of your business. In turn, it leads to marketing. Marketing is of vital importance for each and every business, no matter the scale- small or […]

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Why e-mail Marketing is Important?

Why e-mail Marketing is Important?

The recent economic downturn has seen alternative marketing tools and options being preferred by many a companies and businesses to advertise and eventually sell their products. The time-honored approach of marketing as observed by many business experts have become less effective with the time and also their impact is very intricate to measure. As seen by many, online marketing is the new age marketing apparatus which has given new sphere for the business houses to […]

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Facebook page & Facebook Profile…What’s the Difference?

Facebook page & Facebook Profile...What's the Difference?

To read the long story read here: Facebook. In short: if you are any kind of business owner (blog owners included) you will need a Facebook page (where people can like you …and as they like their friends come to know about your business). Facebook profile is only for personal friends. Facebook page is as easy to make as a Facebook profile. Here are the instructions on how to make a facebook page. If you […]

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A Quick Primer on SEO

A Quick Primer on SEO

SEO – Search Engine Optimization ..here’s is a quick summary of what you need to know! First is ONSITE SEO and includes: Keyword research Using those keywords (but not too much since google is aware of that and refer to it as ‘keyword stuffing’) in articles on your website Linking to other high page rank blogs and websites Using pages links so that it means more to google Using the keywords in your page title […]

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